AdEx

AdEx is a decentralized advertising platform built on the Ethereum blockchain. It aims to revolutionize the digital advertising industry by offering a transparent, fraud-resistant, and user-centric model.

How AdEx Works
Decentralized Ad Exchange: AdEx operates as a decentralized ad exchange (DEX), eliminating intermediaries and reducing costs for both advertisers and publishers.
Token-based Economy: The platform uses its native token, ADX, for various purposes, including payments, staking, and governance.
User Consent: AdEx prioritizes user privacy and consent. Users have control over the ads they see and can be rewarded for their attention.
Fraud Prevention: Blockchain technology helps to prevent ad fraud, ensuring that advertisers pay only for genuine impressions.
The ADX Token
The ADX token is the backbone of the AdEx ecosystem. It serves multiple purposes:

Payments: ADX is used to pay for advertising services on the platform.
Staking: Users can stake their ADX tokens to become validators and earn rewards.
Governance: ADX holders have a say in the platform’s decision-making through a decentralized autonomous organization (DAO).
Benefits of AdEx
Transparency: The blockchain ensures complete transparency in the advertising process.
Fraud Prevention: AdEx’s decentralized nature helps to reduce ad fraud.
User Privacy: Users have control over their data and can choose which ads to see.
Cost-Efficiency: By eliminating intermediaries, AdEx offers lower costs for advertisers and publishers.
In essence, AdEx aims to create a fairer and more efficient advertising ecosystem for all participants.